Hotel Teardown Scan a hotel

For hotels

Built for independent hotels and small groups.

Every booking that slips to a travel site costs you commission and the guest relationship. Hotel Teardown shows where it happens on your own website.

What you get, free

  • A 100-point Direct Booking Score across seven categories, in about a minute.
  • The three biggest leaks on your booking path, by title.
  • With a work email: the full report with up to ten findings, a plate for each and a fix you can hand to your web team.
  • A benchmark against independent hotels of your size.

Want help with the fixes?

A Shrimpton strategist walks through your report with you and prices the fixes: booking engine set-up, tracking, rate parity messaging, OTA links and what AI assistants can read.